About encompass (encompasscorporation.com)
encompass is the creator of Know Your Customer (KYC) automation for major financial and professional service firms globally.
At encompass we believe that the best decisions are made when people understand the full picture, so our team created a new way to automatically search, review and manage information from public registries, credit bureaus and a growing range of trusted KYC data streams across the world. Today we have offices in Glasgow, London, Sydney and Hong Kong with a rapidly expanding global team.
About the role - Marketing Automation Executive, Glasgow
encompass is looking for an ambitious marketing graduate to take our marketing automation and global lead generation efforts to the next level. We need someone who lives and breathes marketing automation and who has a passion for creating audience-focused campaigns that deliver results.
As well as having a deep understanding of marketing automation tools (we use Pardot), you need to be creative, analytical, collaborative and a self-starter.
Responsibilities of the Marketing Automation Executive will include:
Day-to-day ownership of Pardot and integration with Salesforce.com.
Supporting the marketing and sales team with the creation and implementation of automated email lead generation and nurturing campaigns focused on priority audiences.
Developing email templates, landing pages and forms within Pardot.
Work with Content Marketing Specialist to amplify content in email campaigns.
Reporting on campaign results, analysing these results and producing recommendations for improved campaign effectiveness and performance.
Tracking and monitoring marketing pipeline and ROI and reporting on the effectiveness of our activities.
Lead distribution using Salesforce.com.
Ensuring marketing campaigns and activities are tracked effectively and accurately through the sales pipeline for full visibility into ROI.
Share marketing automation best practice with the wider marketing team.
Monitor and respond to live web chat queries.
Some general marketing administration activities.
Experience using Pardot or any other leading marketing automation solution
Experience using Salesforce.com or any other leading CRM
Experience establishing and maintaining system documentation and training materials
Strong organizational and planning skills
Additional skills (not required, but would be a plus)
Some general B2B marketing experience
HTML / design experience
For more information or to discuss broader opportunities, please contact:
Shaun McInally-Buckley, Talent Acquisition Manager